VidMob's "Pop In" brand activation made waves at Cannes Lions, engaging industry giants like TikTok, J&J, Google, and Meta.
Fifteen powerful thought leaders were interviewed during the three-day festival, and the content was streamed on VidMob’s channels and immediately shared on theirs. The organic social videos directed audiences to a digital hub for demos and further engagement with content. Our on-site activation delivered over 200+ assets in real-time, fueling discussions on the evolution of media and advertising.
After the festival, the ‘Pop In’ campaign drove momentum throughout the summer months, as part of a bigger paid ad campaign integration for VidMob on YouTube. Simultaneously, we launched the 'Intelligent Creative Spotlight' on LinkedIn and YouTube – a year-long customer story series highlighting how the VidMob platform delivers impact with data-driven insights for our enterprise customers.
CAMPAIGN STRATEGYCREATIVE DIRECTIONEXECUTIVE PRODUCTION
16:9/ 1:1 • 15 Teaser vids • ~ :20 sec run time • Youtube and LinkedIn
1:1 • Notable Quotes • stills • for Meta and LinkedIn
Web • Digital content hub • Demo Signup
H2 Campaign
16:9/9:16 • Paid Ads • :20 sec run time • Youtube and Meta
16:9 • Customer Video • ~ 3 min run time • Youtube and LinkedIn
Results
3x lift
Social Engagement during festival
10% +
Land and Expand opportunities from global brands
~200
Assets created for campaign