Francis brings brands, artists, and connected communities across the globe to life by architecting systems designed for growth. With an immersive strategy that reflects the ongoing evolution of a brand alongside its surrounding environments and cultures, they create frameworks for innovation, trust and connection.

A graduate of Parsons & established visual artist with sculptural works in America’s treasured museums, Francis is a kind, fierce spirit who inspires clients & close-knit coteries of creative teams alike to create frameworks that game plan their wildest visions for a better, brighter future.

With over a decade of trusted collaboration in tech, music, performance art, & more (from the Museum of Contemporary Art to Rihanna), Francis’ work will make your dreams come true.

In today’s chaos, honesty is radical and clarity is king. Let’s be frank.

Select Project List

Nike, Google, Meta, MOCA, Equip, NFL, Acura, Commonwealth Projects, Rihanna, Snap Inc., Ikea

Design Principles

  • Create with purposeful intention and empathetic design to pioneer new futures with positive impact on the world.

  • Design systems to foster iterative communication, promote collaboration, and enable adaptable interpretation.

  • Build with the deliberate aim of harmonious inclusivity. After all, creativity embodies culture, ideologies, events, and diverse contributors and should reflect that.

  • Business objectives gain strength with intelligent design solutions. This is best fueled by radical transparency and equity throughout the entire design process.

  • A clear strategy will ensure that design outputs are intuitive, effortlessly comprehensible, and inspire active engagement.

Holistic Approach

Francis believes the integrity of any creative concept starts at the core, be it an experiential campaign, brand architecture, or design identity system.

Avoiding lipstick on pigs by asking the hard questions upfront, Francis gets creative right by demanding it be strategic and therefore valuable. Radical honesty and simplification cut through the noise to deliver messages that matter most.

By crafting clearly integrated solutions from a solid foundation, companies save tons of resources while powerfully connecting with their communities.