Skin/Skin, an emerging retail brand specializing in modern protective wear, sought a compelling brand identity for its launch. Emphasizing security in an evolving world was paramount in shaping this identity.
Rooted in the interplay between safety and vulnerability, the brand narrative centers on the evolving need for innovative tools to safeguard skin and eyes in today's dynamic landscape. Utilizing warm neutrals, impactful graphic design, and minimalist aesthetics, the visual identity embodies security.
Highlighting the omnipresence of sunlight, packaging harmonizes gentle hues to resonate with the brand ethos. The e-commerce platform maintains a stark, no-nonsense interface, instilling a sense of assurance. Across retail spaces, a localized messaging approach fosters deeper connections with customers.
CREATIVE DIRECTIONBRAND IDENTITYART DIRECTION
