Sharebite is the leading food benefits platform designed for the modern workforce. They help the world's best companies elevate employee engagement.

Their brand identity was in need of guidelines to help scale marketing campaigns. Tasked with refining their brand identity, I spearheaded the development of a cohesive system for consistent branding. Collaborating closely with product teams, we streamlined decision-making processes, ensuring uniformity across all touch points in marketing, sales, and product design. Transitioning to a singular primary color, a vibrant yellow, we aimed for instant brand recognition and evoked positivity and energy, aligning with Sharebite's brilliant ethos.