Nike strategically harnesses the power of the Nike+ Run Club app, aligning it with a series of impactful global run events, collaborative partnerships, digital storytelling, and innovative product launches.
Seamlessly integrating within Nike's broader portfolio strategy, the Nike+ Run Club fosters brand visibility with a robust, united community of runners dedicated to active lifestyles. I was brought on to oversee the graphic design and product development of Nike+ Run Club branded touch points on apparel, transportation, packaging and the LA Marathon VIP experience, in turn reinforcing the global event strategy.
BRAND COMPLIANCEGRAPHIC DESIGN
PRODUCTION OVERSIGHT
NRC Brand Identity Guidelines
NRC products for Runners + Volunteers
NRC Branded Vehicles
